Top 5 Beauty Retail Apps Performance in Madagascar Q4 2022

In the fourth quarter of 2022, the beauty retail app market in Madagascar showcased varied performance metrics for the top 5 applications. Here’s a detailed look at their weekly downloads and active user trends.

Representante Eudora from Grupo Boticário experienced steady weekly downloads, starting at 13 in late September and peaking at 17 in mid-October and early November. Active users also showed a consistent increase, rising from 56 at the start of the quarter to 67 by late November, before slightly declining to 61 by the end of December.

Purplle Online Beauty Shopping saw a notable fluctuation in downloads, starting with 10 in late September and reaching a peak of 21 in early October, before dropping to 4 by the end of December. Active users for this app varied significantly, with a peak of 40 in early October but dropping to 11 by late November, and ending the quarter at 20.

Nykaa - Beauty Shopping App maintained a relatively stable download rate, averaging around 7 downloads per week throughout the quarter. The app also saw a consistent increase in active users, starting at 10 in mid-October and gradually rising to 45 by mid-December, ending the quarter at 44.

Boddess: Beauty Shopping App experienced a decline in downloads over the quarter. Starting at 14 downloads in late September, the numbers dropped to 3 by mid-December. No data was available for active users.

ЛЭТУАЛЬ: косметика, парфюмерия showed minimal download activity, starting at 3 downloads in mid-October and fluctuating between 0 to 6 downloads throughout the quarter, ending with 3 downloads in late December. There was no data available for active users.

These insights into the performance of the top beauty retail apps in Madagascar for Q4 2022 come from Sensor Tower. For more detailed analysis and additional data, visit Sensor Tower.